Fan Platforms · Product
Fan 27
Fan 27 is designed to give athletes and creators a direct channel to their audience — live sessions, drops, memberships and merchandise — without stitching together five disconnected tools.
In developmentBeing built. Not yet generally available.
Who it's for
- Athletes and creators
- Clubs and management groups
- Sponsors
Commercial model
Planned: revenue share on transactions plus membership. Terms not finalised.
Why a partner would sell it
- Talent-led distribution: designed so each participating creator brings their own audience
- Shares proven delivery patterns and DNA with Tour 27, while remaining operationally isolated
- Commerce and membership in the same session, not a separate storefront
Why it exists
One channel instead of five disconnected tools.
Fan 27 lives at fan27.com and shares the proven delivery patterns and DNA of Tour 27 — while running as its own operationally isolated platform.
- Live sessions with the athlete or creator, not just posts
- Memberships with tiers the talent controls
- Drops and merchandise inside the same session
- Direct audience relationship rather than a rented one
- Club and management group accounts over multiple athletes
Next step
Talk to us about Fan 27.
Tell us the situation you're trying to improve and we'll be straight about whether this is the right fit today.
See how this fits the rest of the portfolio.
Explore what we build